HP

Sales Configuration Engine (SCE)

COMPANY

HP

ROLE

Hybrid Designer

EXPERTISE

Product Design

YEAR

2015

Project Description

Project Description

Project Description

The Sales Configuration Engine (SCE) is a guided self-service tool designed to assist sales and non-technical professionals in providing customers with initial product configurations within 3 to 5 minutes. This tool simplifies the configuration process, making it quick and intuitive for users without deep technical knowledge.

Timeline

From explorations to final designs in 06 weeks

Objectives

Here are the main objectives of this project

  • Simplify the configuration process for non-technical users.

  • Ensure the tool is efficient, enabling configurations in under 5 minutes.

  • Maintain accuracy and flexibility in the configurations.

Research & Discovery

Research & Discovery

Research & Discovery

Interviews With Sales Teams: To Identify Their Challenges And Needs In The Configuration Process.

Competitor Analysis: To Explore How Similar Tools Are Designed And Where They Fall Short.

Stakeholder Workshops: To Gather Insights And Align On Project Goals

Key Findings

Key Findings

Key Findings

After research, here are the main findings

  • Users found existing tools too technical and intimidating.

  • The configuration process was often delayed due to the complexity of the tools.

  • There was a strong need for a more guided and intuitive process that non-technical users could easily navigate.

Ideation

Ideation

Ideation

Based on the research findings, we outlined the key features and requirements for SCE:

Guided Navigation: Step-by-step guidance to help users through the configuration process.

User-Friendly Interface: A clean and intuitive UI that minimizes the learning curve.

Flexibility: Allow users to make adjustments as needed without starting from scratch.

Quick Configurations: Ensure the entire process can be completed in 3 to 5 minutes.

Results

Results

Results

The SCE tool was successfully launched and received positive feedback from users. Key outcomes include:

Increased Efficiency

The time required to complete configurations was reduced by 60%, enabling quicker customer interactions.

Improved User Satisfaction

Sales teams reported higher satisfaction with the tool, noting its ease of use and the reduction in errors.

Wider Adoption

The tool saw a high adoption rate among non-technical staff, who previously struggled with similar tools.